Teaching · Chapman University
In class with Professor Myhr.
Teaching Internet & Social Media Marketing at both the MBA and the undergraduate levels at Chapman University, both on the main campus in Orange, California, as well as in Chapman’s Prague MBA Program run in collaboration with Anglo-American University.
201801A 
Prague, 201502A 
Spring 202403A 
Scandinavia04A
Course catalog
What he teaches.
At the George L. Argyros College of Business and Economics, where he is a Clinical Professor of Marketing.
- Fall
Influencer & Social Media Marketing
Student teams plan influencer campaigns for real businesses.
- Spring
Digital Marketing
Student teams look at a real business’s overall online presence.
- MKTG 405
Internet Marketing
Former students say it pointed them to careers in online marketing.
- Global
International Marketing
Case studies and current events from around the world, from a professor who grew up in Sweden.
- MBA
Internet & Social Media Marketing for MBAs
On the main campus in Orange and in Chapman’s Prague MBA Program.
Live client projects
Local businesses get a student team. Students get the real thing.
If there is a match and a business gets to work with a team, the students will:
- 1Interview you to learn about your business and your most pressing marketing challenges.
- 2Develop an influencer marketing campaign for your business including a plan for selecting and recruiting the right influencers, and set up a plan for collaborating with them regarding your campaign objectives.
- 3Help you implement the influencer marketing campaign. This could be a phased rollout with a pilot/testing phase for you and the team to get a better sense of the campaign’s effectiveness.
Fall 2026 is full. Niklas closed this semester’s sign-up because more businesses offered projects than there were teams. Want to be considered next time? Email Niklas.
Guest lecturers
The guest list is part of the syllabus.
Student after student mentions the same thing: “he always has the most insightful guest speakers.” A few who have stood at the front of his room:
- 2010David O. SacksYammer & Geni founder and CEO
- 2011Bryan ElliottLinkedOC, in his MBA class
- 2013Brian Solisjoined virtually
- 2015Tressie LiebermanTaco Bell
- 2018Mitch Jacksonlawyer and social media expert
- 2019Jon Rognerudperformance marketing
- 2025Robb FahrionFlying V Group, Class of 2011
Business in Scandinavia
Some classes need a passport.
Chapman University’s MBA Travel Course “Business in Scandinavia” was founded in 2010 by professors Clas Wihlborg and Niklas Myhr. Over the years the group met companies such as Nokia, Ericsson, Volvo Cars, H&M, Klarna and Rovio Entertainment (of Angry Birds fame), and Facebook’s Luleå Data Center.
He has also taught in Chapman’s Prague MBA Program with Anglo-American University.
Course evaluations
Straight from the students.
“I took Dr. Niklas Myhr’s Internet Marketing course at Chapman University for Interterm in January of 2010. “As a professor, Dr. Myhr was one of the best I had during my time at Chapman. He was very knowledgeable about the subject matter and able to present it in a way that was very understandable and interesting to a college student. His class was one of the main reasons I became interested in pursuing Online Marketing as a career. Now, almost 3 years later I’ve had 2 jobs related to this industry and still credit his class as one of the main factors in determining my career path. I would highly recommend his classes to any student and any University would benefit from his expertise as a teacher and mentor.”
“Niklas is an Internet Marketing guru! And just in case you’re not convinced by him, he brings in a ton of people with relevant experience to speak to the class about how social media has hurdled them into success! Great class, especially for the last semester–super relevant knowledge.”
“This was a great class. I didn’t really know anything about internet marketing prior to this interterm class. Myhr brought in some amazing guest speakers. He really is knowledgeable about how to leverage marketing on-line. I actually got an internship out of this class too. He is an interesting teacher, who really wants to help his students.”
TEDxUmeå
Teaching as the New Killer App in the Digital Age
His first TEDx talk asks what happens when the rules change the day you graduate, and why content marketing means “adding value to people’s lives irrespective of whether they buy from you or not.”