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About

Niklas Myhr, Ph.D., aka The Social Media Professor.

  • Grew up in Northern SwedenNow in Orange County, California
  • Interned at VaynerMediaOne summer in New York, with Gary Vaynerchuk
Niklas Myhr in a dark suit, light blue shirt and patterned bow tie
  • Two TEDx talksTEDxUmeå in 2016, TEDxMissionViejo in 2017
  • Still in the classroomClinical Professor of Marketing, Chapman University

Official bio

For your event program.

The full bio, as Niklas publishes it. One click copies it.

Niklas Myhr, PhD, CSP, known as The Social Media Professor, is an international TEDx and Keynote Speaker who teaches Social Media, Digital & Global Marketing at Chapman University. Dr. Myhr is a CSP® (Certified Speaking Professional™), the highest designation of the National Speakers Association. He is also a Certified Virtual Presenter who can make an impact at your event either virtually or in person.

Niklas Myhr has served as an advisor on digital transformation to HSH Prince Albert II of Monaco, and is Google’s #1 ranked “Social Media Professor.” Niklas Myhr offers keynote presentations, workshops, masterclasses, and executive education programs on digital marketing, social media, social leadership, and digital transformation at conferences, businesses, public sector organizations, and universities. Dr. Myhr has experience speaking in Europe, in the United States, and in Asia.

Dr. Myhr holds a Ph.D. from the University of Virginia and has also taught at American University and at Tulane University. Dr. Myhr’s expertise on social media & digital marketing has been featured in publications such as BBC, The Washington Post, The Wall Street Journal, Marketplace Morning Report, InformationWeek, ABC, CBS, NBC, FOX News, and on national Swedish television.

Dr. Myhr is an awardee of the Royal Swedish Academy of Engineering Sciences for his research on partnerships in global supply chains and he has received a Bloomberg Business Week Award for Teaching Innovation. Niklas Myhr also holds an M.S. degree from Linköping University in Sweden. Dr. Myhr is an American Marketing Association Doctoral Consortium Fellow and has served as an Executive Director on the Board of the Swedish-American Chamber of Commerce in Washington DC.

Where the name came from

Three words and a homework assignment he gave himself.

“I picked these three words and said let’s see if I can rank for this on Google. … Lo and behold, in a little while I was ranked number one. … I was starting to practice what I preach.”

Niklas on Business Innovators Radio, on why he became The Social Media Professor: to show his students that you have to be known for something.

Monaco, December 2018

A seat on the Monaco Digital Advisory Council.

“Proudly I accepted the invitation by HSH Prince Albert II to join The Monaco Digital Advisory Council. This council helps guide the principality through a journey of digital transformation.” The council worked with Monaco’s first Chief Digital Officer, Frédéric Genta.

Research

From supply chains to deinfluencers.

In August 2010 he presented his research on socially sustainable supply chains at Harvard Business School, during the ISBM/B2B Marketing Retreat.

  1. 2024“Deinfluencers: Challenging the Market Morality of Consumerism” (abstract), with Coskuner-Balli, Charlene Chu and Cristina Nistor. Association for Consumer Research Conference Proceedings, Paris.
  2. 2024“Socially Sustainable Supply Chains & Marketing Implications” (abstract). FAMAC2024, Finnish Academy of Marketing conference, University of Helsinki.
  3. 2023“Disruptive Innovation as a Network Dilemma: A Conceptual Model,” with Kaan Ataman and Cristina Nistor. Journal of Behavioral and Applied Management, Vol. 23, Issue 2, 104-113.
  4. 2018“Understanding the Global Implications of Social Media,” Chapter 9 in The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs by Jon Mitchell Jackson.

Off the clock

World record holder. Briefly.

As an engineering student in Sweden, Niklas was challenged to get himself on the front page of a newspaper. He and a friend went through the Guinness Book of Records until they found one they could break, and for a while he held the record for drinking soda through the longest straw.

5.9 m of strawhis words: “an extremely narrow niche”

The rest of the time: summers in the Swedish archipelago, Chapman sports fields, his brother David Myhr, and the occasional chainsaw. He posts it the way BeReal intended: unfiltered.

BeReal photo over the Chapman University sports field
Chapman University
BeReal selfie in a safety helmet with a chainsaw
Chainsaw duty
BeReal photo of Niklas’s brother David Myhr giving a thumbs-up
With his brother, David Myhr
BeReal photo of a wooden table by the water on a Swedish island
Summer in the Swedish archipelago
Niklas in a sun hat at a breakfast table by the water on Stenskär island, Piteå
Breakfast on Stenskär island, Piteå, Sweden.
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