The Social Customer Journey: Social Media in the Age of Smart Tools, AI, and Marketing Automation
The Social Customer Journey is a high-energy and entertaining presentation that shows business owners, executives, and digital marketing managers how they can leverage social media to create and keep customers in the digital age. Customer journeys are increasingly unpredictable and marketers need to identify when and how they can engage prospects and customers with personalized attention while simultaneously taking full advantage of smart tools, AI, and marketing automation to get the most value out of inherently limited resources.
What your audience or organization will learn
- The role of social media across different stages of the customer journey and how to identify touchpoints where social engagement is critical.
- How to use smart tools, AI, and marketing automation in combination with non-scalable human engagement on social media.
- Engaging and entertaining examples of how other businesses have successfully used social media to engage with prospects along the customer journey.




