Media
When social media makes the news, reporters call The Social Media Professor. NIL deals, teen social media bans, Threads, Twitter’s edit button: he explains what it means and why it matters.
Reporters: email Niklas
The clippings
Associated PressAugust 2026
AP called for his take on a reported $4 million NIL deal for an LSU lineman.
“There simply is no mature pricing market yet for a 20-year-old amateur athlete’s fame.”Read his take on the Associated Press story (opens in a new tab)
CBS LAFebruary 2018
Stacey Butler and a CBS LA crew filmed the interview in his office.
Read his take on the CBS LA story (opens in a new tab)
BBC NewsDecember 2025
Live on BBC News from his Chapman University office.
“I don’t think this is the right way to go about it.”Read his take on the BBC News story (opens in a new tab)
Also featured in
BBCThe Washington PostThe Wall Street JournalMarketplace Morning ReportInformationWeekABCCBSNBCFOX Newsand national Swedish television
Reuters · July 2023
Meta’s Threads is true threat to Musk-owned Twitter, analysts say
ReutersJuly 2023
Quoted on why Threads, built on Instagram, could get a serious look from frustrated Twitter users.
Read his take on the Reuters story (opens in a new tab)
The Wall Street JournalApril 2022
Quoted by Dalvin Brown on what an edit button could do to a tweet people already liked.
“People who have liked or commented on the tweet may risk being associated with a statement that is perhaps offensive to some or incendiary in some other way.”Read his take on the The Wall Street Journal story (opens in a new tab)
Studios, newsrooms and one make-up chair. Tap a photo to see it large.
Watch
More talks, in English and Swedish, on his YouTube channel (opens in a new tab).